Chief Marketing Officer - Marketing and Digital.Marketing and Digital

<p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>Values &amp; Visions</strong></span></p><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">We at MTN BENIN are a purpose and value-led organization.</span></p><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">At MTN BENIN, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.&nbsp;</span></p><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.</span></p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span style="font-size: 10pt;">As an organization, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results.</span></span></p><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">MTN Benin is evolving from a traditional telecom operator into a technology company (TechCo), transforming MTN Benin into a national digital platform, driven by growing demand for data, digital services, connected devices, and seamless digital experiences. The CMDO plays a pivotal role in this transformation, leading both commercial growth and the digital innovation agenda that will shape MTN Benin's future competitiveness.</span></p><p style="line-height: 15pt; text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>Key market characteristics:</strong></span></p><ul style="list-style-type: disc;"><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Multi-regulated environment</span></p></li><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Ambitious growth targets</span></p></li><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Shift toward platform and digital businesses</span></p></li><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Network quality as a key differentiator</span></p></li><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Growing subscriber base with rising expectations</span></p></li><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Strong shareholder expectations for market leadership and digital transformation</span></p></li><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Increasing focus on digital customer experience and brand leadership</span></p></li></ul><p style="line-height: 15pt;">&nbsp;</p><p style="line-height: 15pt;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>Key strategic priorities include:</strong></span></p><ul style="list-style-type: disc;"><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Accelerating the company’s transformation into a platform-led TechCo&nbsp;</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Developing and scaling a SuperApp for consumer and enterprise offerings</span></span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Monetizing existing assets (MoMo, data, agent network, and customer identity).</span></span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Opening the ecosystem to external partners.</span></span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA" style="font-size: 10pt;">Expanding the digital ecosystem through partnerships across fintech, edtech, and lifestyle platforms.</span></span></p></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA" style="font-size: 10pt;"><strong>Key Working Relationships</strong></span></span></p><ul style="list-style-type: disc;"><li class="ortl-align-justify"><p style="margin-bottom: 2pt; margin-right: 0in; margin-top: 2pt; text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>Line Manager:</strong> Chief Executive Officer (CEO)</span></span></p></li><li class="ortl-align-justify"><p style="margin-bottom: 2pt; margin-right: 0in; margin-top: 2pt; text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>Direct Reports:</strong> Senior Managers of Brand &amp; Communications, Consumer Marketing, Digital Products, Digital Channels, Innovation Lab, Analytics &amp; Insights, Customer Experience</span></span></p></li><li class="ortl-align-justify"><p style="margin-bottom: 2pt; margin-right: 0in; margin-top: 2pt; text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>Internal Partners:</strong> &nbsp;Board Members, Executive Committee members; &nbsp;and relevant MTN Group and OpCo stakeholders</span></span></p></li><li class="ortl-align-justify"><p style="margin-bottom: 2pt; margin-right: 0in; margin-top: 2pt; text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA" style="font-size: 10pt;"><strong>External Partners:</strong> Regulatory and governmental authorities; media and creative agencies; technology providers; digital-platform partners; fintech companies; startups; developers; academic institutions; and other ecosystem partners.</span></span></p></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA" style="font-size: 10pt;"><strong>General working conditions:&nbsp;</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">The role operates under normal MTN Benin working conditions and may occasionally require extended working hours.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">The role is eligible for approved flexible or Anywhere/Anytime working arrangements.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA" style="font-size: 10pt;">Regular local and occasional international travel may be required.</span></span></li></ul><p>&nbsp;</p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA" style="font-size: 10pt;"><strong>Values&nbsp;:</strong></span></span></p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">The role holder must consistently demonstrate the MTN Values:</span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Can Do with Integrity</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Lead with Care</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Collaborate with Agility</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Serve with Respect</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span style="font-size: 10pt;">Act with Inclusion</span></span></li></ul><p>&nbsp;</p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>Education</strong>;<span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Bachelor’s degree in business administration, Marketing, Digital Technology or related discipline&nbsp;</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">MBA or master’s in digital business, Marketing, or related field (strongly preferred)</span></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span style="font-size: 10pt;">Professional certifications in Digital Marketing, Product Management or Innovation (advantageous).</span></span></p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>Experience:</strong></span></p></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Minimum of 10 to 12 years' relevant professional experience, including at least five years in a senior leadership role covering marketing, digital, commercial, or related functions.</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Proven experience in digital-product development, commercialisation, and go-to-market execution.</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Strong background in consumer analytics, AI-enabled marketing, and digital-channel optimisation.</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span style="font-size: 10pt; font-style: normal; font-weight: normal;">Language: </span><span lang="EN-ZA" style="font-size: 10pt;">Professional fluency in English &amp; French is required.&nbsp;</span></span></li></ul><p style="line-height: 15pt;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>Technical &amp; Functional Competencies</strong></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Digital strategy, platform ecosystems, and digital business models</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Consumer marketing, brand management, and go-to-market execution</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Digital product management, commercialization, and product economics</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">AI strategy, generative AI, conversational AI, and use-case portfolio management</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Data analytics, personalization, campaign optimization</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Data governance, privacy, responsible AI, information security, and customer protection</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Financial modelling, business case development, and investment appraisal</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Strategic partnerships, vendor management, and ecosystem building&nbsp;</span></li></ul><p style="line-height: 15pt;">&nbsp;</p><p style="line-height: 15pt;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>Leadership Competencies</strong></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Strategic thinking and digital transformation leadership</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Data-driven decision making and commercial acumen</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Executive communication, influence, and stakeholder management</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Agile leadership in complex and fast-changing environments</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Ability to translate business challenges into scalable digital and AI-powered solutions</span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Risk-informed decision making and governance oversight</span></li></ul><p style="line-height: 15pt;">&nbsp;</p><p style="line-height: 15pt;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>Behavioral Attributes</strong></span></p><ul style="list-style-type: disc;"><li style="line-height: 15pt;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">High integrity and strong alignment with MTN values</span></li><li style="line-height: 15pt;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Inspirational people leadership and talent development</span></li><li style="line-height: 15pt;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Decisive problem solving with sound judgement under pressure</span></li><li style="line-height: 15pt;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Innovation mindset with a focus on execution and value creation</span></li><li style="line-height: 15pt;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Strong influence across executives, regulators, partners, and teams</span></li><li style="line-height: 15pt;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span style="font-size: 10pt;">Customer-centric, inclusive, and committed to responsible innovation</span></span></li></ul><p style="line-height: 15pt;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>1. Commercial Strategy, and Business Growth</strong></span></p><ul style="list-style-type: disc;"><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Define and lead the integrated commercial growth strategy, aligned with MTN Benin’s TechCo ambition, enterprise priorities and financial objectives.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Own Consumer business performance across revenue, profitability, subscriber growth, market share, customer value, digital adoption and commercial investment returns.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Translate enterprise strategy into clear growth priorities, commercial plans, customer propositions, execution roadmaps and resource-allocation decisions.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Identify and build new growth engines across connectivity, fintech, digital services, platforms, content, commerce and adjacent ecosystem businesses.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Lead commercial planning, forecasting and performance reviews, and take timely corrective action where outcomes fall below plan.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Balance short-term commercial delivery with long-term platform growth, customer trust and enterprise-value creation.</span></p></li></ul><p style="line-height: 15pt;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>2. Customer Value Management, Pricing and Lifecycle Growth</strong></span></p><ul style="list-style-type: disc;"><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Own the Customer Value Management strategy across acquisition, onboarding, usage, monetisation, engagement, loyalty, retention and win-back.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Develop insight-led propositions for all segments, supported by advanced analytics and behavioral data.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Increase ARPU and customer lifetime value through personalisation, cross-sell, up-sell, next-best-action and lifecycle interventions.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Reduce churn and improve loyalty through predictive analytics, and relevant rewards.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Lead pricing, promotions, bundling and commercial optimisation, balancing customer value, competitiveness, revenue and margin.</span></p></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>3. Marketing, Brand and Market Leadership</strong></span></p><ul style="list-style-type: disc;"><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Define and execute MTN Benin’s marketing and brand strategy to strengthen, market leadership.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Position MTN Benin as the country’s leading digital, technology and lifestyle brand.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Lead integrated brand, communication, sponsorship, media and customer-engagement strategies across physical and digital touchpoints.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Drive data-led marketing and go-to-market programmes.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Optimise customer acquisition cost, marketing ROI and commercial investment effectiveness through measurement, experimentation and continuous improvement</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Anticipate changes in customer behavior, competition, regulation and technology to shape future commercial choices</span></p></li><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Position MTN Benin as the leading digital and lifestyle brand in Benin.</span></p><p style="text-align: justify;">&nbsp;</p></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>4. Ecosystem Management and Strategic Partnerships</strong></span></p><ul style="list-style-type: disc;"><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Define and lead MTN Benin’s digital ecosystem and partnership strategy.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Build and orchestrate a national ecosystem of startups, fintechs, developers, merchants, technology providers, public institutions and platform businesses.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Identify partnership opportunities that expand the relevance, utility and reach of MTN Benin’s platforms.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Promote, open-platform and partner-enabled business models.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Develop sustainable partner monetisation models and ensure equitable value creation for MTN Benin and ecosystem participants</span></p></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>5. Digital Strategy Innovation and New Business Development</strong></span></p><ul style="list-style-type: disc;"><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Define and lead MTN Benin's digital strategy in alignment with the TechCo vision and MTN Group priorities.&nbsp;</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Build and manage an innovation portfolio aligned with MTN Benin’s commercial and platform ambitions.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Lead the commercial roadmap for digital products, platforms and services, ensuring alignment across Consumer, Enterprise, Fintech, Technology.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Establish and lead the MTN Benin Innovation Lab to identify, prototype, validate, commercialise and scale new solutions.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Identify emerging technologies, consumer trends and disruptive business models that could create new sources of growth.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Build organizational capabilities in, agile delivery, digital business development and innovation at scale.</span></p></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>6. Customer Experience, Digital Channels &amp; AI-Enabled Growth</strong></span></p><ul style="list-style-type: disc;"><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Define and execute MTN Benin's AI-enabled commercial and customer-growth strategy, aligned with business priorities and governance requirements.</span></p></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;">Position Benin OS as a trusted national digital ecosystem.</span></li><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Drive digital-channel transformation and self-service adoption across the MyMTN App, web and other digital platforms.</span></p></li><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Build and scale AI use cases across customer experience, marketing, sales, product innovation and revenue growth, including predictive analytics, next-best-action, intelligent self-service and campaign optimization.</span></p></li><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Leverage generative AI to enhance customer engagement, content creation, product discovery, and commercial productivity.</span></p></li><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Drive migration of eligible customer journeys from USSD and assisted channels to simple, inclusive and secure digital-first experiences.</span></p><p style="text-align: justify;">&nbsp;</p></li></ul><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>7. People Leadership &amp; Capability Development</strong></span></p><ul style="list-style-type: disc;"><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Build, lead and retain a high-performing marketing, digital, innovation and customer experience organization.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Foster a culture of customer obsession, innovation, accountability, , collaboration and continuous learning.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Develop future-ready capabilities in digital, AI, data, product management, commercial management and ecosystem partnerships.</span></p></li><li><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Maintain succession pipelines and talent-development plans for critical roles<strong>.</strong></span></p></li></ul><p style="line-height: 15pt;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>8. Risk, Compliance, Ethics &amp; Business Continuity</strong></span></p><ul style="list-style-type: disc;"><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Promote effective risk management, ethical conduct and compliance across all commercial, digital and AI-enabled activities.</span></p></li><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Ensure timely identification and escalation of material risks, control failures and compliance breaches.</span></p></li><li class="ortl-align-justify"><p style="text-align: justify;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Ensure digital products, data practices and AI solutions comply with applicable legal, regulatory, privacy, security and customer-protection requirements.</span></p></li></ul>